Moving Forward: Four Steps and Six Strategies for Promoting LGBTI Rights Around the World


While viewers across the United States watched the Olympic closing ceremonies, Jason Collins became the first publicly gay male athlete to compete in a major North American professional sports league as he took to the basketball court in Los Angeles.

NBC’s coverage of the Olympic Games over the past two weeks dedicated less than two hours to LGBTI issues. It’s a critical moment in the fight for LGBTI rights in Russia.

But first–just for a moment–let’s talk hardware. Openly bisexual Dutch speedskater Ireen Wüst was the most decorated competitor at the Sochi Games, with two gold and three silver medals. She’s only the eighth athlete ever to win five medals at a Winter Olympics, and with plans to compete in 2018, she’s only two medals away from the career record for female competitors at the Winter Olympics. When Austrian ski jumper Daniela Iraschko-Stolz took silver, she commented, “When you are in the media, many people maybe knew my name and also knew that I am married with a woman. And now the Olympic Games are here in Russia and . . . . I hope for the future that the people now can see the sport as a chance to change something.”

Athletes spend years training, practicing, and building strength and skills before they are ready for the Olympics. In a sense, human rights work is much the same. We have to take the long view on achieving success. LGBTI activists around the world may see the recent successes in the United States and think they happened overnight. But the first U.S. lawsuit for marriage equality was filed here in Minnesota in 1970–it took 43 years for our state to recognize the right of same-sex couples to marry.

What can we do to help with Russia, and other countries that do not respect LGBTI rights? It can seem overwhelming, but there are a variety of strategies that human rights advocates can use to push for reform. And each strategy can be a piece of an overall solution. But human rights victories–like Olympic athletes–don’t happen overnight.

In the run-up to the Olympics, activists suggested a variety of strategies to promote LGBTI rights in Russia: showing solidarity with LGBTI Russians, holding perpetrators of anti-LGBTI violence accountable, challenging laws in court, engaging in advocacy at the United Nations, and pressing businesses to condemn the propaganda law and send a message of tolerance.

Which strategies are best? When The Advocates for Human Rights works on human rights issues, we use a set of steps to identify effective strategies. Let’s take a look at four of those steps, and see how six strategies measure up. (And even though this post is specific to LGBTI rights in Russia, this same analysis applies to LGBTI rights in other parts of the world, or to other human rights issues.)

Step 1: Understand the context

We need to look closely at the context in which the human rights violations occur. For example, much of the anti-gay sentiment in Russia is fueled by nationalism. So direct diplomatic advocacy from other countries may backfire. For example, journalist and free expression advocate Cathal Sheerin “interviewed a number of Russian journalists, filmmakers, writers and activists,” some of whom “suggested that protests made by cultural groups, students, artists and NGOs have much more influence than demands made by governments. This is partly because Putin switches into defensive ‘Cold War Mode’ when foreign governments criticise him. Pleas made by non-governmental groups, however, are much harder to dismiss as self-interested, political machinations. And for that reason, they have more chance of influencing the hearts and minds of Russian citizens.”

But even direct collaboration with international organizations may backfire. In October, Russian authorities bugged a private strategy meeting between Russian LGBTI activists and several international human rights organizations. The state-run television channel broadcast audio from the meeting, presenting it as an expose of western “homosexualists who attempt to infiltrate our country.”

In addition, LGBTI people in Russia are vulnerable, facing discrimination, bullying, threats, and physical attacks. The first principle of human rights work is “Do no harm.” We need to make sure that our actions don’t put LGBTI Russians in more danger.

In Russia, there are additional legal considerations. Russia’s Foreign Agents law requires groups that receive foreign funding and engage in “political activities” to register as “foreign agents.” Another law bans funding from the United States that supports “political” activity by non-governmental organizations, and bans NGOs that engage in work that is “directed against Russia’s interests.” The Russian Government also recently expanded its definition of treason to potentially criminalize participation in international human rights advocacy. So groups in Russia might not be able to collaborate directly with their counterparts in other countries. The Russian groups who were victims of bugging last year fear they may now be sanctioned under the Foreign Agents law.

Step 2: Work in partnership

The Advocates for Human Rights works to promote human rights in the United States and around the world. When we do human rights work concerning other countries, we work in partnership with either local, in-country groups or with diaspora groups that want to influence human rights in their country of origin or ancestry. These partnerships are critical, because our partners understand the local context–they have a good sense of what types of strategies would be effective, and which ones might backfire. They also have a clearer understanding of the legal context in which they operate and the types of actions that may result in fines or other penalties for violating Russian law.

Step 3: Identify goals and strategies

It is important to set goals before deciding on a human rights strategy. An over-arching human rights goal might be that all LGBTI people in Russia are safe and live with dignity. We look at a variety of strategies to achieve this goal, such as:

  • Showing sympathy and support for LGBTI Russians
  • Getting the “gay propaganda” law repealed
  • Stopping violence and persecution based on actual and perceived sexual orientation and gender identity
  • Holding perpetrators of violence and persecution accountable

Our Discover Human Rights training addresses in greater detail how to identify goals and the steps to achieve them.

Tactical map Photo credit: aniquenyc, flickr
A tactical mapping exercise
Photo credit: aniquenyc, flickr

Step 4: Use tactical mapping

In looking at these goals and strategies, we need to figure out who we need to influence, such as:

  • Concerned individuals and groups around the world
  • Russian lawmakers
  • Russian civil society
  • Russian courts
  • Russian law enforcement officials and prosecutors
  • Companies that do business in Russia

How do proposed strategies measure up?

August 2013 protest in Berlin calling for boycott of the Sochi Olympics Photo Credit Adam Groffman, flickr
August 2013 protest in Berlin calling for boycott of the Sochi Olympics
Photo Credit: Adam Groffman, flickr

When Russia passed its propaganda law last summer, some of the first responses were calls for boycotts. LGBTI activists in Russia responded with requests not to boycott the Olympic Games. In the context of the Olympics, boycotts can do more harm than good, because they cause the most harm to athletes–people who are not in a position to change a country’s laws. An effort to boycott Russian vodka had some limited success. It helped raise awareness about the propaganda law, and prompted one vodka maker to speak out against the law and donate to the cause.

Although boycotts can sometimes be powerful tools to promote human rights, but it’s important to think broadly and listen to the in-country advocates to evaluate which strategies will be most effective. Last month, The Advocates published Paving Pathways for Justice and Accountability: Human Rights Tools for Diaspora Communities. It’s a 400+ page toolkit of resources for human rights advocacy. We developed these resources in response to requests from diaspora groups, but they are equally valuable for other individuals and groups who want to be more effective advocates for human rights. Paving Pathways explores many strategies that have been proposed for promoting LGBTI rights in Russia:

Image courtesy of Wikimedia Commons
Image courtesy Wikimedia Commons

1. Showing solidarity with LGBTI Russians: When asked what people around the world can do to support LGBTI people in Russia, Дети-404 founder Elena Klimova suggested, “we are always very pleased when we receive letters and photos from abroad . . . . Then we understand that we are not alone, and that gives us strength and hope for a better future.” You can reach the Deti-404 team at You can like Дети-404 on Facebook, or set up a account and join the Дети-404 community there. If you don’t speak Russian, you can read some translated Deti-404 submissions here.

Image courtesy Wikimedia Commons
Image courtesy Wikimedia Commons

Openly gay Olympian Australian snowboarder Belle Brockhoff has denounced Russia’s propaganda law, and openly gay Dutch snowboarder Cheryl Maas displayed a rainbow and unicorn glove to the cameras after one of her runs in Sochi. Several athletes are part of the Principle 6 Movement, using the non-discrimination language of the Olympic Charter to show solidarity with LGBTI Russians without violating the Olympic ban on political speech.

Brian Boitano, one of the openly gay Olympians who was part of the U.S. delegation to Sochi, reported that during a press conference, “[m]ost of the questions that were posed to me were about Obama’s message” in including him in the delegation. “Everywhere we went, people knew our message, and they were congratulating us,” he continued. “It was amazing: everyone in Russia knew exactly why we were there.”

Social media can be a great advocacy tool. On Twitter, you can follow Russian LGBTI groups and individuals like RUSA LGBT, the Russian LGBT Network, Gay Russia, Rainbow Association, Straights for LGBT Equality, Elena Kostyuchenko, and Nikolai Alexeyev. And you can monitor developments on Queerussia and Gay Russia and check out Mads Nissen’s striking photo essay of LGBTI activists in Russia.

Kirill Maryin is a 17-year-old from Novosibirsk who tweets about his personal experiences as well as the Russian propaganda law and how it is being enforced:

“I wanted people who live abroad to hear the true story of life for LGBT teenagers from Russia,” Maryin told the Guardian. “I am an ordinary LGBT teenager, and in this country, that is incredibly dangerous.” You can follow Maryin on Twitter and send him a message of support.

The It Gets Better Project has a campaign to show support for LGBTI youth in Russia; people can submit their own videos and add their names to a message of support.

It’s important to understand how critical our expressions of solidarity and support can be. Over the last two weeks, eight LGBTI Ugandans have attempted suicide over that country’s harsh new law. Russia has the highest teen suicide rate in Europe.

“I don’t like being an activist,” journalist Elena Kostyuchenko told a reporter. But “[i]t’s a long time until there will be some kind of magical Russian Harvey Milk who will defend my rights. I have been waiting, but he is not coming.” If you know a human rights defender or LGBTI person in Russia like Kostyuchenko who may be at risk, show them support on social media and give them a link to our Resources for Human Rights Defenders.

2. Shutting down vigilante groups: My fourth post in this series described how vigilante groups use social media to hunt down LGBTI youth and publicize their attacks. Sometimes their activities violate the terms of service of these social media providers. After inquiries from the Guardian ealier this month, В Kонтакте ( pledged to remove violent content and delete the accounts of offenders, but five days later only one video had been removed. If you use Instagram, Youtube, Facebook, or VK, report these violations and help get the groups shut down. Instagram recently pulled the accounts of two Occupy Pedophilia leaders. One activist is asking for help to use social media to track down the identity of people involved in anti-gay violence in order to prompt Russian authorities to bring charges.

3. Accountability: Russian authorities have been slow to take on the vigilante groups that are largely responsible for violence against LGBTI Russians. But last week, a Russian court sentenced three Russian men for killing and robbing several gay men in Moscow in 2012. And authorities have brought charges against at least two participants in the Occupy Pedophilia vigilante group. Advocates can work with their Russian counterparts to determine the most effective ways to encourage further prosecutions for these crimes.

There are also opportunities to hold the U.S.-based architects of Russia’s anti-LGBTI laws accountable. As I noted last week, Scott Lively is being sued under the U.S. Alien Tort Statute for his work on anti-gay legislation in Uganda. The Center for Constitutional Rights is considering bringing a similar suit against Lively for his work in Russia.

4. Litigation: Domestic courts and regional human rights mechanisms can be effective avenues for advocacy. Russian LGBTI activists Nikolai Alexeyev and Yaroslav Yevtushenko are setting up a legal challenge to the propaganda law. They have been fined 4,000 rubles each for picketing a children’s library in Arkhangelsk while holding up banners saying, “Gay propaganda doesn’t exist. People don’t become gay, people are born gay.” “The verdicts open the way for appealing the ban on gay propaganda at Russia’s Constitutional court and later at the European Court of Human Rights,” Alexeyev told GayRussia. Russia’s courts have shown some signs of independence, throwing out charges against Deti-404‘s Klimova and rejecting some prosecutions for violations of the Foreign Agents law. But the Constitutional Court has upheld convictions of regional anti-propaganda laws, and the Russian Supreme Court has rejected similar appeals.

ch10 european courtEven though the prospects for success in Russia’s courts aren’t promising, activists first need to exhaust their remedies in their own domestic legal system before taking their case to the European Court of Human Rights. Paul Johnson at the University of York has done a thorough analysis of the prospects for a challenge to the propaganda law in the European Court of Human rights. The European Court is already considering a case challenging a local propaganda law, and the court has expressed interest in adding consideration of the newer federal law to that case.

UN flags_HighRes-25. Advocacy at the United Nations: Most of the UN human rights treaty bodies have “communications mechanisms” that individuals can use to bring a complaint alleging that their government has violated the treaty text. In 2010, Irina Fedotovna submitted a communication to the UN Human Rights Committee to challenge a local law banning “gay propaganda” in Ryazan, Russia. She had been charged under that law after displaying signs saying “Homosexuality is normal” and “I am proud of my homosexuality” near a secondary school. In 2012, the Human Rights Committee concluded that her conviction amounted to a violation of her rights under the International Covenant on Civil and Political Rights, and found that Fedotovna was entitled to compensation. Yet despite this ruling, in 2013 Russia adopted its federal propaganda law.

UN advocacy may pose risks to Russian organizations; Russian authorities have cited advocacy with the UN Committee Against Torture as evidence that the St. Petersburg anti-discrimination group Memorial is a “foreign agent.” Moreover, Russia routinely ignores the resolutions and findings of UN human rights bodies, so it’s important to weigh the potential positive effects of successful UN advocacy with potential risks and costs at the national level.

6. Corporate influence: Some Olympic sponsors have faced sharp criticism in social media for not condemning Russia’s propaganda law. Activists have generated visibility for those issues by spinning social media promotions by Olympic sponsors Coca-Cola and McDonald’s to raise visibility about human rights. Activists transformed McDonald’s #CheersToSochi campaign into a social media tool to raise awareness about the propaganda law. And these campaigns had impressive spillover effects, prompting other major companies like AT&T and Chobani to show their support for LGBTI rights. Chevrolet and Coca-Cola also committed to broadcast television advertisements during the Olympics with diverse casts, including gay families. Advertising can help shape public opinion in other countries, too. Advocacy targeting businesses is also a particularly important tool when business practices themselves are directly responsible for human rights violations.

The games are over, the fight goes on

Russia will host the FIFA World Cup in 2018. Over the next four years, we have a lot of work to do to ensure that the next major international sporting event in Russia takes place in a climate of safety and dignity for competitors, fans, and for all LGBTI Russians.

What will you do to promote LGBTI rights? Which strategies do you think would be most effective? How would you tailor strategies to combat LGBTI persecution in other parts of the world, like Cameroon, India, Jamaica, Nigeria, and Uganda? Are there in-country or diaspora partners you can work with? Will you spread the word and help build a movement to promote LGBTI rights around the world?

This post is the last in a five-part series in The Advocates Post about LGBTI rights in Russia and the Sochi Olympics. Part 1 took a look at why the Sochi Olympics in 2014 are important to LGBTI rights in Russia and the rest of the world.  Part 2  examined the provisions of Russia’s propaganda law, its effect on children, and its origins. Part 3 explored how Russian authorities are enforcing the propaganda law. Part 4 examined the societal effects of discriminatory laws such as those in Russia and other countries.

More posts in this series:

Out in the Cold: LGBT Visibility at Olympics Key to Ending Homophobia

Russia’s “Gay Propaganda” Law: How U.S. Extremists are Fueling the Fight Against LGBTI Rights

Locking the Iron Closet: Russia’s Propaganda Law Isolates Vulnerable LGBTI Youth

The Wild East: Vigilante Violence against LGBTI Russians

By: Amy Bergquist, staff attorney with the International Justice Program at The Advocates for Human Rights

Top photo courtesy Ludovic Bertron, Wikimedia Commons (modified).

Locking the Iron Closet: Russia’s Propaganda Law Isolates Vulnerable LGBTI Youth


Update: Great news! A district court in Nizhni Tagil acquitted Elena Klimova on charges of violating Russia’s “gay propaganda” law, according to a report this morning from Deti-404.

In the court hearing, Klimova’s attorney, Maria Kozlovskaya, presented an expert opinion that Deti-404 does not contain information that “promotes non-traditional sexual relations,” and that in fact the site helps LGBTI teenagers cope with their feelings. Kozlovskaya, an attorney for the Russian LGBT Network, that the law contradicts “Russia’s international obligations and, as it was proved by the decision of the UN Human Rights Committee, consolidates discrimination based on sexual orientation and gender identity, and violates the freedom of speech.”

“. . . [S]ometimes common sense wins,” Klimova said, expressing her relief.

Vitali Milonov, the St. Petersburg deputy who called for Klimova to be charged under the law, announced on Twitter that he will appeal the court’s decision. In a statement on Facebook, the Deti-404 team responded: “The Deti-404 project will continue to work regardless of any attack on us. Only one reason can serve as a pretext for closing the project – complete overcoming of homophobia in Russia and the cessation of harassment of LGBT teens. We hope that such a time will surely come!”

Original post:

In 2010, in response to an alarming escalation in the number of students in the United States committing suicide after being bullied in school, author Dan Savage and his then-partner (now husband) Terry Miller created a YouTube video with a message of hope for young lesbian, gay, bisexual, transgender, and intersex (LGBTI) people facing harassment.

Image courtesy of Dana Robinson on Flickr
Image courtesy of Dana Robinson on Flickr

Savage and Miller launched the It Gets Better Project as a way for supporters around the world to use social media to record and share video messages telling LGBTI youth that, yes, it does indeed get better.

LGBTI youth in all corners of the world can feel isolated and alone, lacking support from peers, teachers, and frequently even their own families. These young people can often find solace and support on the internet, whether by watching It Gets Better Project videos, joining Facebook support groups, tweeting about their experiences, or joining anonymous chat rooms where they can talk with other LGBTI youth.

Youth suicide in Russia is a chronic problem; rates are three times the world average, and Russia has the highest teen suicide rate in Europe. Russia’s law banning gay propaganda strikes at the very heart of critical lifelines for vulnerable LGBTI youth.

From Sochi to Social Media: Russian Authorities Crack Down on Free Expression

Despite President Putin’s assurances that LGBTI visitors to the Olympics could “feel free,” on Sunday Russian authorities detained Vladimir Luxuria, a transgender activist and former member of the Italian Parliament, after she held up a sign in Olympic Park saying “Gay is Okay” in Russian. Upon her arrival in Sochi, she tweeted:

On Monday, Luxuria was again detained, this time as she attempted to enter an arena to watch an Olympic hockey game. She was wearing a rainbow-colored outfit and had been shouting, “It’s okay to be gay.” Four men who were not wearing identification surrounded her and shouted, “Take her away.” They placed her in a car with Olympic markings, stripped Luxuria of her Olympic spectator pass, and dumped her in the countryside about a 10-minute drive from the arena. She has since been asked to leave the country.

Luxuria’s detention and de facto deportation are particularly troubling in light of the International Olympic Committee’s assertion that it “received assurances from the highest level of government in Russia that the [anti-LGBTI propaganda] legislation will not affect those attending or taking part in the Games.”

Luxuria’s case just the latest in a series of detentions and prosecutions under the new propaganda law:

  • In December, authorities in Arkhangelsk found Nikolai Alexeyev and Yaroslav Yevtushenko guilty of violating the law for holding up banners in front of a children’s library reading: “Gay propaganda doesn’t exist. People don’t become gay, people are born gay.” They were fined 4,000 rubles and their appeal was denied.
  • Russian LGBTI activist Dmitry Isakov protested the law in Kazan and was fined 4,000 rubles in January after a teenager saw photos of Isakov’s protest online and filed a complaint.
  • In late January, a court in Khabarovsk fined newspaper editor Alexander Suturin 50,000 rubles for publishing an interview with an openly gay teacher.
  • In January, a government commission threatened to take a 14-year-old girl to court after she held a one-person picket in the town of Kyatkova to protest the propaganda law. The commission subsequently dropped the case, but the girl remains fearful that authorities will reinstate proceedings against her.
  • A juvenile court in the city of Bryansk found a 9th grade girl in violation of the law for admitting her sexual orientation in front of her classmates. She was reportedly hospitalized after suffering a severe head injury at the hands of her father.
  • On the day before the opening of the Sochi Olympics, ten LGBTI activists were arrested in Moscow after holding rainbow flags and singing the Russian national anthem. Four others were arrested for a similar demonstration the same day in St. Petersburg.
  • At the same time, however, police allowed an anti-gay demonstration in Sochi to proceed, despite a ban on demonstrations in the Olympic host city.
  • In January, police arrested a young man named Pavel Lebedev for waving a rainbow flag as the relay brought the Olympic torch through Voronezh.

Russian Authorities Move to Shut Down Дети-404, Russia’s “It Gets Better Project”

Perhaps the most troubling investigation, however, is that of Elena Klimova, 25, founder of a social media support group for LGBTI teenagers called “Дети-404. ЛГБТ подростки. Мы есть!” (Children-404. LGBT teens. We exist!)

Image courtesy of Wikimedia Commons
Image courtesy of Wikimedia Commons

Klimova started Deti-404 last year after a 15-year-old lesbian named Nadya from a small town in Russia reached out to her. Klimova is a journalist, and she had posted a column to a news website expressing her dismay about the draft propaganda law. Nadya, who faced ruthless bullying at school and didn’t have support from her mother, contacted Klimova to thank her for the column, saying that it had helped keep her from committing suicide.

After speaking with Nadya, Klimova wondered why nobody was doing anything to help LGBTI youth in Russia: “Many of them close in on themselves, they don’t tell anyone. They are scared of parents and classmates. If they open up, parents sometimes beat them, insult them, throw them out, take away their phones, ban them from going on the internet and even lock them up in a psychiatric clinic.”

Klimova set up Deti-404 as an online support group for LGBTI youth. The name of the group is a play on the familiar internet message “Error 404, Page Not Found,” suggesting that LGBTI youth are unable to be visible in Russia.  On the Russian social networking site В Kонтакте (VK), Deti-404’s closed group for LGBTI youth had nearly 2,000 members as of last September, and the open group now has over 20,000 supporters. Deti-404’s parallel Facebook site has over 3,900 likes, and a supporter in the United Kingdom has started a blog posting English translations of Deti-404 posts.

"I refuse to be invisible" Image courtesy of Ivan Simochkin, Wikimedia Commons
“I refuse to be invisible!”
Image courtesy of Ivan Simochkin, Wikimedia Commons

Deti-404’s main approach is a photo campaign. LGBTI youth are invited to send in photographs, drawings, or other images, along with personal testimony about their experiences coming out, falling in love, or facing stigma and discrimination. To date, the site has published more than 1,000 letters from LGBTI youth. Klimova and her team also provide teenagers with contact information for LGBTI-friendly psychologists.

On January 31, 2014, Russian authorities launched proceedings against Klimova for violations of the propaganda law. Russian LGBTI teenagers turned to Deti-404 to express their support for Klimova and their fears that authorities would shut down Deti-404, including these posts:

Я только нашла эту группу (долго я искала=)), только нормально поверила, что смогу принять себя как человека, и тут такое… Без боя свой кусочек свободы не отдам!

I just found this group (I looked for a long time =)), and I just began to believe that I could accept myself as a person, and now this happens. . . I won’t give up my piece of freedom without a fight!

Если закроют и это место, где я впервые почувствовала себя хоть немного свободной – Капут. Как можно то… У меня не укладывается это в голове. Поддерживаю, бедная Лена…

If they shut down this site, where I for the first time felt a little free – kaput. How could they . . . I can’t wrap my head around it. I support you, poor Elena…

This post is the third in a five-part series in The Advocates Post about LGBTI rights in Russia and the Sochi Olympics. Part 1 took a look at why the Sochi Olympics in 2014 are important to LGBTI rights in Russia and the rest of the world. Part 2 examined the provisions of Russia’s propaganda law, its effect on children, and its origins. Part 4 will examine the societal effects of discriminatory laws such as those in Russia and other countries. Part 5 will analyze a variety of approaches that human rights advocates in Russia and around the world are taking to press for reform of these laws.

More posts in this series:

Out in the Cold: LGBT Visibility at Olympics Key to Ending Homophobia

Russia’s “Gay Propaganda” Law: How U.S. Extremists are Fueling the Fight Against LGBTI Rights

The Wild East: Vigilante Violence against LGBTI Russians

Moving Forward: Four Steps and Six Strategies for Promoting LGBTI Rights Around the World

By: Amy Bergquist, staff attorney with the International Justice Program at The Advocates for Human Rights

Top photo of a Rainbow Flashmob in St. Petersburg on the 2009 International Day Against Homophobia and Transphobia, courtesy Воскресенский Пётр, Wikimedia Commons.